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Client: ALDI
Client: ALDI
Brand: Sundae Shoppe
Client: Heartland Footwear
Heartland Footwear Visual Identity Strategy & Redesign
Client: ALDI
Client: Heartland Footwear
![Test_Webpages_2026 [Recovered]-22.png](https://static.wixstatic.com/media/ca7447_16b1d16ec999491482badc59e64d5d8a~mv2.png/v1/fill/w_72,h_33,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Test_Webpages_2026%20%5BRecovered%5D-22.png){kind=small}
Heartland Footwear Visual Identity Strategy & Redesign
Client: Heartland Footwear
Tasked with developing brand and logo redesign, the new Heartland Footwear is crafted to capture it's core ethos: Function over fashion, practical, affordable and most importantly, dependable.
Initial Sketch
Early Development
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