Aldi's Emporium Selection is a premium and speciality cheese brand that offers an accessible way to discover imported, artisanal and gourmet cheeses. The packaging needed to stand out on the shelf and communicate a strong sense of quality, craftsmanship and discovery. The design system drew inspiration from the origins of each cheese, using imagery and visual cues that evoke its region of import. Meanwhile, animal reference helped to ground the product in its natural, artisanal roots. Together, these elements created a more personalized, elevated expression,

•  Creative Direction

•  Concept Development

•  Packaging

•  Strategy

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